Hodgdon, The Brand That’s True®, is pleased to announce the selection of Brothers & Company as its marketing agency of record. The Tulsa-based agency will partner with Hodgdon Powder Co. to provide creative development and media buying services for the Hodgdon, IMR, Goex and Winchester gunpowder brands.
“BroCo’s experience in managing hunting and shooting brands and their core competencies in advertising creative, and especially in video, were really attractive to us as we continue to grow our business,” said Aaron Oelger, Hodgdon marketing director. “Their technical expertise in marketing and their passion for our customers will provide us with a fresh set of eyes in reaching our customers. We are really excited to begin this professional relationship with the BroCo team.”
“Hodgdon is one of the most iconic names in the shooting and hunting industry and we’re thrilled to have the opportunity to work with such an established market leader,” said Eric Barnes, senior vice president at Brothers & Company. “Of course we already understand the space, and their brand, but our first mission is deep immersion, to understand Hodgdon’s business model, their customers and their consumers at a DNA level. From there, a collaborative process to develop strategy for the rest of 2017 and beyond. Then, we execute with the high level of service that’s become synonymous with the BroCo brand.”
Established in 1947 by Bruce and Amy Hodgdon, today, sons J.B. and Bob have grown Hodgdon Powder Company into the largest U.S. supplier of smokeless and blackpowder substitute propellants. The company distributes gunpowder under the Hodgdon®, IMR®, Ramshot®, Acccurate®, Winchester®, Pyrodex®, Triple Seven® and Blackhorn 209® brands.